Step #1- Tell everyone on the beach that this is really a kite, not a flag, and as such it will inevitably touch the ground. We'll treat it with respect but it generates extreme pull even in low winds and can't be held off the ground without serious injury. Then tell them the same thing again, because the crowd has grown.
Step 2: Walk down the lifter kite (10 x 12 feet, flying on 500-750 lb line...you can see the lifter in photo #16) and attach top of flag to lifter line with carabiner.
Step 3: Avoid fences, bushes that will tear the flag
Step 4: Gradually let the lifter line go back up while trying to protect the flag from tearing (this is the dangerous part)
Step 5: When flag is off the ground adjust amount of sand in bag hanging on lower "pole" end of kite to make it hang straight...usually takes several tries to get it right (too little weight, kite blows out with no shape, too much wt, pulls lifter down too much.)
Step 6: Listen to the crowd applaud lead them in Pledge of Allegiance
Step 7: Answer questions about how big it is, how much it cost, do you have a stars & bars since you're in NC?